Feb 18, 2009

timhoran:

Local Web-Ad Market - WSJ.com
In a brutal overall online ad market, local is predicted to hold up better then other segments.  It makes sense.
Local media companies are pouring all of their efforts into redefining their traditional media business models online.  Their survivial depends on it.  At the same time mobile and location based services are just starting to become more mainstream and easier to use.  In a down economy people begin to ‘cocoon’ more, spending more time around their homes and staying local.
In the next 12-24 months, one potentially big bright spot across the economy, is with the companies that can figure out how to deliver real value to consumers, locally focused media companies, and local businesses at the intersection of local and mobile.
There’s a bunch of companies with potentially scalable platforms doing some interesting things in this space and whoever is able to keep costs low, grab market share now, and make it through the next few years will come out the other end having created alot of value and an incredibly strong market position.

timhoran:

Local Web-Ad Market - WSJ.com

In a brutal overall online ad market, local is predicted to hold up better then other segments.  It makes sense.

Local media companies are pouring all of their efforts into redefining their traditional media business models online.  Their survivial depends on it.  At the same time mobile and location based services are just starting to become more mainstream and easier to use.  In a down economy people begin to ‘cocoon’ more, spending more time around their homes and staying local.

In the next 12-24 months, one potentially big bright spot across the economy, is with the companies that can figure out how to deliver real value to consumers, locally focused media companies, and local businesses at the intersection of local and mobile.

There’s a bunch of companies with potentially scalable platforms doing some interesting things in this space and whoever is able to keep costs low, grab market share now, and make it through the next few years will come out the other end having created alot of value and an incredibly strong market position.



Feb 10, 2009

timhoran:
Battle Plans for Newspapers - Room for Debate Blog - NYTimes.com



Dec 10, 2008

timhoran:

Who said print media is dead?
Sad but true, Slammer, a newspaper targeting a lower income audience that doesn’t have easy access to online media, is one of the few print publications that I’m aware of that’s actually thriving and growing.  Clearly, Slammers not going to fill the void being created from our fast shrinking Fourth Estate.

timhoran:

Who said print media is dead?

Sad but true, Slammer, a newspaper targeting a lower income audience that doesn’t have easy access to online media, is one of the few print publications that I’m aware of that’s actually thriving and growing.  Clearly, Slammers not going to fill the void being created from our fast shrinking Fourth Estate.



Nov 17, 2008

Local merchants like “Joe The Plumber” usually don’t have a web presence and many don’t really even want one.

— Fred Wilson, Joe The Plumbers Landing Page post on AVC



Oct 21, 2008

Hang In There.  We’re Rolling Some New Code.
Over the next few days we’ll be in the process of updating and refreshing parts of Beecoz.  There will be a number of new features as well as some cosmetic changes to the user interface.  After we’re done rolling out the changes we’ll be providing more details.
Thanks for your support and patience!
(photo via jwlphotography)

Hang In There.  We’re Rolling Some New Code.

Over the next few days we’ll be in the process of updating and refreshing parts of Beecoz.  There will be a number of new features as well as some cosmetic changes to the user interface.  After we’re done rolling out the changes we’ll be providing more details.

Thanks for your support and patience!

(photo via jwlphotography)



Sep 19, 2008

Zvents has no salespeople schmoozing with store managers and local restaurant owners. Instead, they have other companies, including the Boston Globe’s Boston.com, encouraging its ad reps to sell space next to Zvents results. “We’re creating scale in local. This is a hundred-billion-dollar opportunity,” Stock says. For now Zvents grosses $220,000 a month.

Local ads are very lucrative, averaging $1.20 per click compared to 47 cents Web-wide, but search engines have done a mixed job selling local ads and geographically targeting ads with results. Part of the problem: A third of all searches have the intent of finding something nearby, but only 7% return a location. That limits ad inventories.

— A Forbes article about Zvents, a locally focused events service that works with over 250 locally focused media properties.



Sep 9, 2008

Introducing Claire Johnson and a better, more reliable way for people to find the best home service providers and local businesses.

This video is password protected.  If you don’t have the password or the password you have doesn’t work (we’ll be changing the passwords over time) send us an email or give us a ring.   Also, we love feedback so please send us any questions or comments.

Contact Info: Tim Horan (tim.horan [at] beecoz.com, 919.961.1972) or Jim Harvey (jim.harvey [at] beecoz.com, 919.622.3444).



Aug 14, 2008

timhoran:

Gaming Search Results 
Gaming search results started way before search engines and the Internet.  Many of my advertisers at The Washington Post in the pre-Internet days had names like this heating and cooling company that started with ‘A’, ‘A+’ or ‘AAA’ just to appear first in the Yellow Page listings. 
Word of mouth referrals account for approximately 80% of business for home service providers and other local businesses.  If as a business you can’t generate word of mouth referrals from customers and need to change your name to play the ‘A’ game, then you probably aren’t providing good service, value or reliability. 
Wouldn’t it be cool if search results could rank businesses by the number of word of mouth referrals that business generated?  My recommendation, if you can’t find a referral from a friend or neighbor for that painter, plumber, electrician that you need, is to avoid any of the ‘AAA’ service providers.

timhoran:

Gaming Search Results

Gaming search results started way before search engines and the Internet.  Many of my advertisers at The Washington Post in the pre-Internet days had names like this heating and cooling company that started with ‘A’, ‘A+’ or ‘AAA’ just to appear first in the Yellow Page listings. 

Word of mouth referrals account for approximately 80% of business for home service providers and other local businesses.  If as a business you can’t generate word of mouth referrals from customers and need to change your name to play the ‘A’ game, then you probably aren’t providing good service, value or reliability. 

Wouldn’t it be cool if search results could rank businesses by the number of word of mouth referrals that business generated?  My recommendation, if you can’t find a referral from a friend or neighbor for that painter, plumber, electrician that you need, is to avoid any of the ‘AAA’ service providers.



Jul 14, 2008

timhoran:

Good-bye Printed Yellow Page Directories. (via timhoran)
Our Yellow Pages Directory arrived on our front step and made it to the recycle bin in less then 48 hours. There were five of these bins jam packed on Saturday so clearly we weren’t alone in our race to the recycle bin.
I found and signed up to the Paperless Petition.  Submitting your name and address sends a request to remove your address from the Yellow Pages printed directory mailing list.  Here’s hoping that it works!

timhoran:

Good-bye Printed Yellow Page Directories. (via timhoran)

Our Yellow Pages Directory arrived on our front step and made it to the recycle bin in less then 48 hours. There were five of these bins jam packed on Saturday so clearly we weren’t alone in our race to the recycle bin.

I found and signed up to the Paperless Petition.  Submitting your name and address sends a request to remove your address from the Yellow Pages printed directory mailing list.  Here’s hoping that it works!